Primary Typeface
Gotham is our primary font and is used for headlines, subheads and body copy (if minimal text). On the web, we use only Gotham.
| Gotham-Bold | Gotham-Book | Gotham-BookItalic | Gotham-Medium |
Secondary Typeface
Constantia is our preferred secondary font for body copy in print. If this font is not available, Book Antiqua can be used in substitution.
| Constantia |
KEEP IT SIMPLE
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Use as few different font sizes as possible (usually around three).
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Break up the layout with pull quotes, statistics and graphics.
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Don't use too many headlines.