One in five Canadians has lung disease. Lung cancer claims more lives than breast, ovarian and prostate combined. COPD (Chronic Obstructive Pulmonary Disease) is the number one reason for hospitalization in Canada. And at least 13% of our children live with asthma. Those figures are disturbing enough, never mind the terrible toll chronic lung disease also imposes on families, businesses, and the economy (about $12 billion at last count). Something needs to change. We urgently need to better understand these devastating diseases, improve detection, discover new treatments, encourage protection and, most importantly, save lives.