The epidemic of youth and vaping is one which the B.C. government and public health organizations, including ourselves, take very seriously and are working actively to address. The lure of e-juice flavourings used in vaping products - of which more than 7,000 currently exist on the market - is of particular concern.
To help bring attention to how the vaping product industry is using flavourings to attract young people, a communications company - Publicis Canada - recently approached the Canadian Lung Association and the Heart and Stroke Foundation with a creative idea aimed at helping educate parents, guardians and teachers on vaping's harms. The result of that conversation is a PSA (public service announcement) and a video created by Publicis at no cost to us. Publicis is also working with media outlets to secure PSA placement and airing on local and national TV stations as well as online.
Consult our vaping section for more resources on vaping.